- Marketing Muse
- Posts
- This Brand is a Nut Case. Here's Why You Should Be Too →→
This Brand is a Nut Case. Here's Why You Should Be Too →→
Wheels up, sass on, see what makes this brand belong. Marketing casestudy on Indigo's 360 brand strategy
Radhika Agarwal
August 27, 2024
I have 5 drafts for my next newsletter ready already. But somehow I wasn’t motivated to publish it. Until this happened…..
Recently, I was flying back from Jaipur to Surat in IndiGo.
I couldn’t help but notice their quirkiness, that brand identity—cool colours, sharp typography, and copywriting that’s as flirty as it gets, their Passenger-carry bus, and ground force carriers grabbed my attention. So much so, that I decided to do my next newsletter on them.