Roar-Worthy Beer Brand Insight! Branding that Goes Beyond the Brewtiful Label

Roar-Worthy Beer Brand Insight! Branding that Goes Beyond the Brewtiful Label

This Made in India beer brand made 125 crores in just 3 years of existence

This Brand Speaks Only Truth, No Sugarcoating!

This Brand Speaks Only Truth, No Sugarcoating!

Market fears this brand that's spilling truth nuts out!

From Biscuits to Bakery! Marketing Genius ➡️

From Biscuits to Bakery! Marketing Genius ➡️

How Oreo Dunked on Competition & our Hearts ➡️

I am back! New clients, Wins, & Latest Brands

A tale of heart, courage, and a bit of scandal! Don't miss this letter..

Best Diwali campaigns I saw this Diwali

Cause good things come in bunch

The Timeless Art of Gifting

This Diwali campaign redefined luxury gifting, less about watches, more about meaning.

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Best Diwali campaigns I saw this Diwali

Best Diwali campaigns I saw this Diwali

Cause good things come in bunch

Radhika Agarwal
Radhika Agarwal
The Timeless Art of Gifting

The Timeless Art of Gifting

This Diwali campaign redefined luxury gifting, less about watches, more about meaning.

Radhika Agarwal
Radhika Agarwal
Period campaign that turned up the volume, literally.

Period campaign that turned up the volume, literally.

A bold delivery that challenged silence and reshaped the narrative.

Radhika Agarwal
Radhika Agarwal
How Urbanic Won Gen Z in One Savvy Move

How Urbanic Won Gen Z in One Savvy Move

A launch rooted in algorithms, community, and clothes that speak before you do

Radhika Agarwal
Radhika Agarwal
Sleeping Rich: How Wakefit Cashed In on Zzz’s

Sleeping Rich: How Wakefit Cashed In on Zzz’s

The business of bedtime and Wakefit’s masterclass in marketing rest

Radhika Agarwal
Radhika Agarwal
Chaos to Cosmos: AI in Your Itinerary

Chaos to Cosmos: AI in Your Itinerary

The shift from bucket lists to algorithm-led travel experiences

Radhika Agarwal
Radhika Agarwal
The Sweeney Fit Check: American Eagle’s Bold Move vs. GAP’s Denim Groove

The Sweeney Fit Check: American Eagle’s Bold Move vs. GAP’s Denim Groove

How two fashion giants turned jeans into a cultural conversation

Radhika Agarwal
Radhika Agarwal
Doing nothing for Valentines day is also cool.

Doing nothing for Valentines day is also cool.

A post-Valentine’s moment that kept the internet swooning long after the roses wilted!

Radhika Agarwal
Radhika Agarwal
Stirring More Than Just Noodles: How Maggi’s 2 Minutes Turned Green

Stirring More Than Just Noodles: How Maggi’s 2 Minutes Turned Green

Maggi showed up not just in kitchens, but in climate conversations.

Radhika Agarwal
Radhika Agarwal
Fuss of mischievously grinning Labubu Dolls

Fuss of mischievously grinning Labubu Dolls

How Labubu Went from Niche Collectible to Cultural Phenomenon in India

Radhika Agarwal
Radhika Agarwal
How LEGO built the moment

How LEGO built the moment

Check out how they nailed their India Launch Brick by Brick

Radhika Agarwal
Radhika Agarwal
What’s Underneat the hype? Let’s strip it down

What’s Underneat the hype? Let’s strip it down

A viral skin wear launch that started with softness and sparked a movement.

Radhika Agarwal
Radhika Agarwal
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