This brand made 10M$ Sales with no-brainer strategy. You can too!

Hi guys! Long time no see.

I didn’t mean to have this long gap in my newsletters, but life kept happening. I wrote this whole draft two weeks back & it got lost due to a sudden power cut at the workplace. I rewrote it again, but because of my savvy MacBook, it got lost again. Sometimes too much tech advancement is not necessarily a boon.

I had planned to publish letters every week, but guys, I have too much on my plate (the con of being a single founder) & I don’t want to overcommit. So let’s commit to 2 letters every month from hereon.

A quick recap of all the unusual in life since the last newsletter

• Travelled to Bali for summer break. Gili seems polluted by tourists now

• Celebrated birthday

• Had a bit of home expansion, did havan n poojas

• Got friends engaged, married (both separate)

• Learnt a skill or two around occult science. Plan B seems to come through

• Ramp walked for the first time for friends

Nuff details about my personal life. Now, this week we’re dissecting a brand that puts a smile on people’s faces with its two-bird, one-stone strategy.

Before that, if you’re new here

We’re dissecting nothing extra but an ordinary sock brand this week. Ummm? Well! I’m talking about Bombass, a sock brand that sold pairs of socks that people could not even buy. What’s the point then, you ask? Read on, as it only gets exciting from here..