Netflix & brand-build? The marketing hacks you can’t skip!

Life's been crazy at Blanq lately. Running a consultancy feels like juggling 10 different things at once- campaigns, clients, strategy meetings, and somehow squeezing in personal time. I barely get to sit and watch a full episode of anything anymore. And let’s be honest, the moment I do, Netflix somehow convinces me to binge-watch an entire series in one night.

But have you ever stopped to think how Netflix does this? It’s not just the content, it’s their marketing, algorithm, human psychology.

But first, subscribe to my newsletter so we can obsess over marketing (and late-night binge sessions) together.

 If you're building a brand, there’s so much to learn from them.

Hyper-Personalization: They Know You Better Than You Know Yourself

Netflix doesn’t just suggest shows; it curates an experience just for you. They track what you watch, when you pause, and even how long you hover over a thumbnail before clicking.

Now, imagine applying this to your brand. Are you creating content that speaks directly to your audience? Personalization isn’t a luxury anymore, it’s an expectation.

Speaking of winning strategies, follow Blanq Academy on Instagram for behind-the-scenes marketing insights.

 The 'Skip Intro' Button

How many times have you thanked the streaming gods for the 'Skip Intro' button? This simple feature shows Netflix's commitment to enhancing user experience by eliminating unnecessary steps.

BTW, if you're into marketing deep dives, subscribe to Copycats on Spotify, where we decode strategies like these every week.

Guerrilla Marketing with 'The Thing'

Remember when a moving hand walked around the streets to promote Wednesday? This caught everyone's attention and showed Netflix's creative way of marketing.

Kind of like how Blanq’s LinkedIn is packed with strategies that get brands noticed.

'Emily in Paris' x McDonald's Collaboration

To celebrate Emily in Paris, Netflix partnered with McDonald's to introduce the 'McBaguette' in France. This cross-promotion blended pop culture with culinary delight.

Speaking of partnerships, let’s connect on LinkedIn- I love brainstorming unexpected brand collabs.

 'Stranger Things' x Lyft Experience

During the Stranger Things craze, Netflix teamed up with Lyft to offer 'Strange Mode' rides, turning ordinary trips into immersive experiences from the Upside Down.

That's all for now! If you've got thoughts or just want to chat about marketing, binge-worthy shows, or anything in between, drop me a line.

See you soon, Radhika