Sleeping Rich: How Wakefit Cashed In on Zzz’s

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A day or so back when one of my former interns-turned-employees informed me that she had applied to a sleep internship once, it seemed quite unusual to me like how can something like that possibly happen, and that too just for the sake of it? It struck me, and after diving deep (pun intended, into sleep), here's what I learned.

Back in 2015, over coffee (My type of people), Chaitanya Ramalingegowda and Ankit Garg got tired of confusing mattress shopping with shady prices, pushy salesmen, zero innovation. With just ₹2–3 lakhs each, they launched Wakefit in 2016 from a tiny apartment (mattresses went out the window… literally, with pulleys!).

Eight years later, Wakefit is a ₹2,800+ crore brand with ₹1,017 crore revenue in FY24, and more importantly, it has redefined how India sleeps. And I actually saw wakefits advertisement and got so intrigued with the way they personalised mattress experience for me that I ordered one. Basically this article is being written on the same mattress.