More Than Files, A Brand with a Purpose!

How a Simple File Transfer Led to a Big Marketing Lesson➜➜

AuthorAuthor

Radhika Agarwal & Khushi Rathi
February 27, 2025

I recently went to 2025’s first ever Coldplay concert in Mumbai (it was amazing!), and it was honestly one of the best experiences ever. The vibes, the crowd, the music everything was just awesome. Before the concert, I felt it was extra hyped and just a social media fad. But post concert, it changed me. It was like being in the middle of something unforgettable. You know when they say recall your best moments, it’ll always be a soul-happy one? This one was that.

I believed in capturing the moments from the event and sharing it with people I love. However I couldn’t as my phone storage showed full. I immediately went to wetransfer.com to share previous data on mail and make some storage space in my phone. In that moment, it entrigued me to learn more about we trasfer as a product.

Here’s a quick review of it👇

What Really Happened?
So, WeTransfer (you know, the platform where you send big files) ran a campaign where they gave free ad space to non-profits. The idea was to help them get more attention for their causes. Most nonprofits don’t have the budget to pay for big digital ads, so this was a pretty cool move by WeTransfer to help them out.

What Was Good About It?

  • Helping Non-Profits: It was amazing that non-profits got free ad space. That’s huge, especially when they usually can’t afford it.

  • Staying True to WeTransfer’s Values: WeTransfer has always been about creativity and doing good things, so this fit perfectly with what they’re all about.

Where It Didn’t Work So Well

  • Limited Reach: Campaign mostly reached people who already use WeTransfer. They’re a creative crowd, but it didn’t really go beyond that. So, they missed out on a wider audience who could have been more involved in the causes.

  • Not Enough Help for Non-Profits: Even though they got free ads, a lot of non-profits might not have known how to really use that space to its full potential. It’s not just about giving them the chance but also about showing how to make most of it. That could have been better.

Key Takeaways:

  • The campaign was great, but it could’ve been even better if it reached more people.

  • Non-profits need more than just free ad space, they need guidance on how to use it to actually make a difference.

  • Getting the right audience and helping them engage with your message is key to making any campaign more impactful.

If you liked this and want more cool marketing case studies from me, visit here

And don’t forget to check us out
👉 Blanq on Instagram
👉 Blanq on LinkedIn
👉 Blanq Academy

Books you should totally check out this week
If you’re into learning about how to make your ideas and campaigns more awesome, here are a few books I’m loving right now:

  1. "Start with Why" by Simon Sinek-Buy Here
    This book talks about why it’s so important to have a clear purpose in everything you do. It's perfect if you want to understand how to build a strong, meaningful brand.

  2. "Made to Stick" by Chip Heath & Dan Heath- Buy Here

    Want to know why some ideas just stick in people’s minds? This book has all the tips on making your ideas memorable.

  3. "Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger- Buy Here
    If you’ve ever wondered why some things go viral, this book is amazing. It’s all about how to create content that people want to share.

Facts About Marketing Muse

  • MM is an intellectual property by BlanqHQ, a marketing agency.

  • BlanqHQ also has a podcast - Copycats listen on Spotify

  • Blanq Academy is a blanq subsidiary for students in creative industry.

  • Our first ever eBook for Graphic Designers is here.

Stay tuned for further series of case studies!

Until then, let’s chat on LinkedIn 

Catch you soon,
Radhika