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A tale of heart, courage, and a bit of scandal! Don't miss this letter..
Fuss of mischievously grinning Labubu Dolls
How Labubu Went from Niche Collectible to Cultural Phenomenon in India
How LEGO built the moment
Check out how they nailed their India Launch Brick by Brick
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Marketing Lessons Straight from Apple’s Playbook
But amidst the chaos, I’ve been studying how top brands tell their stories, and no one does it better than Apple. From “Shot on iPhone” to “Relax, It’s iPhone,” their marketing is a masterclass in simplicity and impact. Let’s break down what makes it work- and how you can apply it. Plus, a peek into Blanq’s latest projects!

Radhika Agarwal
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