Roar-Worthy Beer Brand Insight! Branding that Goes Beyond the Brewtiful Label

Roar-Worthy Beer Brand Insight! Branding that Goes Beyond the Brewtiful Label

This Made in India beer brand made 125 crores in just 3 years of existence

This Brand Speaks Only Truth, No Sugarcoating!

This Brand Speaks Only Truth, No Sugarcoating!

Market fears this brand that's spilling truth nuts out!

From Biscuits to Bakery! Marketing Genius ➡️

From Biscuits to Bakery! Marketing Genius ➡️

How Oreo Dunked on Competition & our Hearts ➡️

I am back! New clients, Wins, & Latest Brands

A tale of heart, courage, and a bit of scandal! Don't miss this letter..

How Urbanic Won Gen Z in One Savvy Move

A launch rooted in algorithms, community, and clothes that speak before you do

Sleeping Rich: How Wakefit Cashed In on Zzz’s

The business of bedtime and Wakefit’s masterclass in marketing rest

Archive

How Urbanic Won Gen Z in One Savvy Move

How Urbanic Won Gen Z in One Savvy Move

A launch rooted in algorithms, community, and clothes that speak before you do

Radhika Agarwal
Radhika Agarwal
Sleeping Rich: How Wakefit Cashed In on Zzz’s

Sleeping Rich: How Wakefit Cashed In on Zzz’s

The business of bedtime and Wakefit’s masterclass in marketing rest

Radhika Agarwal
Radhika Agarwal
Chaos to Cosmos: AI in Your Itinerary

Chaos to Cosmos: AI in Your Itinerary

The shift from bucket lists to algorithm-led travel experiences

Radhika Agarwal
Radhika Agarwal
The Sweeney Fit Check: American Eagle’s Bold Move vs. GAP’s Denim Groove

The Sweeney Fit Check: American Eagle’s Bold Move vs. GAP’s Denim Groove

How two fashion giants turned jeans into a cultural conversation

Radhika Agarwal
Radhika Agarwal
Doing nothing for Valentines day is also cool.

Doing nothing for Valentines day is also cool.

A post-Valentine’s moment that kept the internet swooning long after the roses wilted!

Radhika Agarwal
Radhika Agarwal
Stirring More Than Just Noodles: How Maggi’s 2 Minutes Turned Green

Stirring More Than Just Noodles: How Maggi’s 2 Minutes Turned Green

Maggi showed up not just in kitchens, but in climate conversations.

Radhika Agarwal
Radhika Agarwal
Fuss of mischievously grinning Labubu Dolls

Fuss of mischievously grinning Labubu Dolls

How Labubu Went from Niche Collectible to Cultural Phenomenon in India

Radhika Agarwal
Radhika Agarwal
How LEGO built the moment

How LEGO built the moment

Check out how they nailed their India Launch Brick by Brick

Radhika Agarwal
Radhika Agarwal
What’s Underneat the hype? Let’s strip it down

What’s Underneat the hype? Let’s strip it down

A viral skin wear launch that started with softness and sparked a movement.

Radhika Agarwal
Radhika Agarwal
From Groceries to Skodas: The Campaign That Drove the Internet Wild

From Groceries to Skodas: The Campaign That Drove the Internet Wild

A Zepto and Skoda collaboration that drove people on the internet into a frenzy!

Radhika Agarwal
Radhika Agarwal
Brand That Hit Pause & Still Popped Off

Brand That Hit Pause & Still Popped Off

A Case Study in How a Legacy Brand Turned Relevance Into a Revolution

Radhika Agarwal
Radhika Agarwal
marketing casestudy marketing casestudy
Brand That Took a Break & Made Everyone Talk

Brand That Took a Break & Made Everyone Talk

KitKat Marketing Casestudy that Proves Why Simplicity Still Wins in 2025

Radhika Agarwal
Radhika Agarwal
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